Schöfferhofer Grapefruit

Brand Story



Schöfferhofer Grapefruit - A whole new experience in taste and an innovative product in the wheat beer market.


Real Innovation

Schöfferhofer Grapefruit is a convincing and contemporary step into a new beer segment, the wheat beer mix segment.


Attractive Target Group

Schöfferhofer Grapefruit sparks high response particularly among young, open-minded consumers and makes wheat beer interesting for new target groups and drinking occasions.







Schöfferhofer Grapefruit is the incomparable combination of sparkling smooth Schöfferhofer Hefeweizen beer blended with grapefruit juice.


The refreshing tangy-fruity taste with hints of sweetness and a fine bitter character is pleasing to the palate.


Schöffenhofer Grapefruit has an alcohol content of just 2.5 % vol. and tastes best ice-cooled and drunk straight out of the bottle.