Welcome to Rostock!

The Hanseatische Brauerei Rostock has close ties with the hanseatic and maritime traditions of its homeland, the coast of Mecklenburg-Western Pomerania.

 

The company

Rostock beer had a reputation for quality and flavour as far back as the Middle Ages, but 1878 opened a new chapter in its history. On the 28th March, engineers Georg Mahn and Friedrich Ohlerich announced that they had "bought over" the Julius Meyersche Bierbrauerei. After a turbulent history which included the two world wars, the partitioning of Germany and the fall of the Berlin Wall, the Hanseatische Brauerei Rostock today represents the state-of-the-art in brewing technology.

 

The brands

The Rostocker umbrella brand covers the main brand Rostocker Pilsener, Rostocker Lemon, the mild Rostocker Export and the specialist varieties Rostocker Bock dunkel and Rostocker Bock hell. Rostocker dunkel is also available to the catering trade. The Freibeuter Starkbier completes the Rostocker range.

 

Activities

Marketing and distribution activities and communication measures are centred around Rostocker Pilsener and Rostocker Lemon. Both brands are supported regionally by classic-style advertising in which Rostocker Pilsener promises the delicately bitter tanginess of the coast. Rostocker Lemon's fresh and tangy taste is also the cornerstone of marketing activities targeting the catering and retail trade since January 2006. The Rostocker brands are very much in evidence at maritime events like the Hanse Sail, the Warnemuender Woche or the Rostocker Yacht., and, as chief sponsor of the Rostocker Ice Hockey Club, the "Piranhas", Rostocker Pilsener is also the promoter of an extremely successful and locally-beloved club. In its homeland, the Hanseatische Brauerei Rostock is involved in an annual campaign to benefit the coastal state of Mecklenburg-Western Pomerania. Whether in conserving nature, preserving historical monuments or promoting clubs and associations, this traditional brewery is leading the way.

 

 
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